Influencer agreement template
An influencer agreement turns a direct message into a clear brief: what the creator will post and where, when, whether the brand approves it first, what it pays, how long the brand may reuse the content, and how the post is disclosed as an ad.
This template is a general starting point, not legal advice. Laws differ between countries and states, so have it checked before signing anything important.
Fill in the details
Anything you leave empty becomes a blank line in the document, to fill in by hand or during signing.
Opens the signature request with this document and a signature box for each party already placed.
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Influencer Agreement
This Influencer Agreement is made on __________ between __________ (the "Brand") and __________ (the "Creator"), who posts as __________.
1. Deliverables
The Creator will publish: __________. Posting dates: __________. Posts stay up for at least 90 days.
2. Review
Review: __________. The Creator keeps their own voice and style; the Brand may ask for factual corrections.
3. Payment
The Brand will pay __________. Products sent for the campaign are the Creator’s to keep unless agreed otherwise.
4. Disclosure
Every post will clearly disclose the paid relationship, for example with “#ad” or “Paid partnership with __________” at the start of the caption or on screen, and with the platform’s own paid-partnership label where available. The Creator will only make claims about the product that are true and that the Creator believes from their own experience.
5. Content Rights
The Creator owns the content. The Brand may __________, crediting the Creator.
6. Exclusivity
Exclusivity: __________.
7. Ending Early
Either party may end this Agreement if the other seriously breaks it and does not fix the problem within 5 days of written notice. The Brand pays for deliverables already published.
Brand
__________
Creator
__________
Disclosure is not optional
In the US, the FTC’s Endorsement Guides require a clear disclosure when a creator is paid or given free products for a post. Both the brand and the creator can be responsible if it is missing.
- Put the disclosure where people will see it without clicking “more”.
- Use the platform’s paid-partnership label as well as, not instead of, a clear disclosure.
- Agree usage rights and paid-ad use separately — they are often priced separately.
Frequently asked questions
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